top of page
Search

From Prompting to Perspective — Building a Culture That Defends What Matters

  • Writer: Christoph Burkhardt
    Christoph Burkhardt
  • 3 minutes ago
  • 2 min read

By Christoph Burkhardt

AI Strategy Advisor | Founder, AI Impact Institute



Organizations often believe they need more prompt engineers. But what they truly need are people who understand the company’s identity, customers, and purpose. This article argues that perspective, not prompting, is the real strategic capability in an AI-driven culture.



Why Prompting Isn’t the Skill You Think It Is

Anyone can learn to craft a prompt.

But only people with genuine perspective can answer questions like:

  • What does great actually look like here?

  • What do our customers value most?

  • What tone aligns with our brand?

  • What insight deserves amplification?


AI can replicate style.

Only humans can defend meaning.


This is why the next frontier of leadership development is not teaching teams how to “talk to models,” but how to think clearly.



Perspective as a Strategic Asset

A perspective engineer can:

  • Identify what’s signal vs. noise

  • Protect the company’s voice against homogenization

  • Ensure use cases reflect customer truth

  • Translate vision into operational decisions

  • Question whether an automation aligns with purpose


Their job is not to write better prompts.

It’s to anchor the organization in clarity as automation accelerates everything around it.



AI Reveals the Invisible

Leaders often struggle with AI because it makes implicit values explicit.

Every automation reveals:

  • What you optimize for

  • What you consider unimportant

  • What you believe customers should experience

  • What trade-offs your culture tolerates


This is why AI strategy is ultimately identity strategy.


Closing Declaration

You don’t win by adopting the most tools.

You win by expressing the strongest truth.


Lead with vision.

Build with purpose.

Automate with integrity.

Scale with intention.

Code what counts.



In an AI-driven world, perspective matters more than prompting. True leaders don’t just teach teams to talk to models — they teach them to defend meaning, protect the company’s voice, and translate vision into action. For a deeper guide on building an AI culture that preserves clarity and amplifies what truly matters, explore AI Done Right.


My new book, AI Done Right, is now available! Get your own copy here: https://www.amazon.com/dp/B0FSY2MGCQ?ref_=cm_sw_r_ffobk_cp_ud_dp_X2VR3QEWZT5PY4EDWTZ9

 
 
 
bottom of page